![]() And we still need to know if it the platform actually works,” said Thomas. The defining features of YouView– such as the backwards EPG – are no longer so revolutionary. “Had it launched in 2010 or 2011, it would have been able to shape the market, but now, it is another smart TV platform competing with offers from Freeview Plus, Sky, Virgin Media and TV manufacturers. YouView was born out of Project Canvas, a UK-based internet TV coalition created to drive supply and demand of online, interactive TV services, founded by BBC, ITV, BT, Channel 4, TalkTalk, Arqiva and Five. The service will not be a mainstream proposition for UK consumers until the end of 2012, he said. He explained that industry commentators have been talking about YouView for four years as the future of TV, but this cannot be considered a full “launch” as the service has only just gone to beta testing and the set-top boxes are not yet in the shops. However, Nick Thomas, principal analyst at Informa Telecoms & Media said that the launch of the service is “way overdue but also too early”. The venture’s chairman, Lord Sugar, described “a great moment in British television” and CEO Richard Halton added “YouView is easy to use and seamlessly combines the worlds of catch up and live TV, on the living room TV.” YouView’s electronic programme guide allows users to scroll back seven days to catch-up on programmes they’ve missed. They can watch in HD and record, pause and rewind live TV. The service will be available in two ways from retailers, with no further TV subscription, or from an ISP as part of a phone and broadband package. ![]() The service offers more than 100 digital TV and radio channels, seven day catch-up and on demand programmes from the content libraries of the BBC, ITV, Channel 4 and Channel 5, delivered to the viewer’s TV. YouView offers subscription-free digital TV and catch-up and will be available in major retailers by the end of July. A set-top box intended to transform how viewers consume TV has been launched in the UK, two years later than planned. ![]()
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